New brand campaign kicks off with one night only three-channel extravaganza
On 28th February 2009 leading online travel and leisure retailer, lastminute.com is showcasing a first in UK media buying. Three 60 second advertising slots, bought by Manning Gottlieb OMD, will run in sequence on different channels to allow the new Thumbs Up (lastminute.com’s version of the Mexican wave) ad creative to have a knock-on ‘wave’ effect through ITV, Channel 4 and Channel 5.
This pioneering advertising experience marks the launch of lastminute.com’s new brand platform – do more good stuff. The basis of the creative is that lastminute.com helps people make the most of their free time with new and unexpected ideas for every single day; essentially encapsulating the very essence of the brand’s values.
At the core of the ad creative is the 'thumbs up' action, which flows between individuals, friends, families, couples and crowds all giving the thumbs to camera as we join them in the midst of enjoying all the good stuff lastminute.com has to offer. The Mexican wave inspired thumbs up compilation has a fresh and fun, all-be-it mesmerising effect as it goes from gigs and shows to rollercoaster rides and diving.
Simon Thompson European Managing Director, lastminute.com said, ‘This media first emulates the essence of lastminute.com, the excitement at the heart of our experiences and our constant hunt for innovative, inspiring offerings. We know our customers enjoy new ideas so felt this interactive and action platform was the perfect way to assert our TV comeback. Effectively this is new form of digital marketing (generating a sequence of movement through TV channels) and gets the audience involved by changing channels to carry on the ‘wave’ of lastminute.com lovers enjoying their good stuff.’
Matthew Wigham, Head of Broadcast at Manning Gottlieb OMD, said, “Working with ITV, Channel 4 and Five, to deliver sequential advertising across all three stations; to align the ad breaks; and guarantee the non movement of spots, is unprecedented, and a huge feat for all involved.”
Good stuff is a long term vision and its aim is to elevate lastminute.com above its competitors. The platform reasserts the brand as the facilitator of fun, excitement and will help to ensure the site offers fresh, cutting edge content that will really engage with the lastminute.com customer.
To get the public to play along we will advertise this unique media moment in commuter and weekend National press, informing them of what we're up to, and most importantly how they must tune-in to witness and join in this one night only, 3-channel extravaganza,’ explained Sid McGrath, Planning Partner at lastminute.com’s advertising agency KarmaramaNewly appointed agency, Shine Communications will create integrated traditional and digital PR campaigns for the brand on a six figure annual budget, starting with the launch of a large scale piece of experiential activity launching end of February.
The campaign is part of major new through-the-line investment in lastminute.com that focuses on creating deeper consumer understanding of the brand and how lastminute.com helps people make the most of their free time with new, creative and unexpected ideas and experiences for every day.
Thursday, February 26, 2009
Wednesday, February 25, 2009
lastminute.com gives the UK a taste of the good stuff
Launching first ever pop-up stores across the UK
Despite the doom and gloom of the current economic climate, leading online travel and leisure retailer, lastminute.com is giving the UK a taste of the good stuff as it launches its first ever live retail spaces, the first opening in London’s Covent Garden on the 2nd & 3rd March.
The lastminute.com stores will give a selection of good stuff to the public including live experiences from the website’s wide portfolio of products absolutely FREE of charge. With this in mind, crowds in their thousands are expected to line James’ street in Covent Garden as the doors open at midday on Monday March 2nd 2009.
From FREE massages and manicures, live cooking demonstrations, tasting sessions with some of London’s biggest chefs to live theatre and music performances by well known British acts, there’s something for everyone. If that’s not enough there will be prize giveaways to the first customers through the doors, and to top it off, there’s an option of a complimentary cab journey, so people can to take some good stuff home with them thanks to lasminute.com.
lastminute.com european managing director Simon Thompson said, ‘In these tough times when things are a little uncertain and everyone’s having to tighten their belts, lastminute.com wants to give people the chance to get some good stuff. This is the chance to be pampered, entertained and spoiled, all on us. We feel that giving good stuff to people epitomises the essence and culture of the lastminute.com brand as we strive to give people the opportunity to do more in their free time without breaking the bank.’
lastminute.com makes every effort to provide people with the good stuff by giving access to great things at fantastic prices all the time. And even now when things are a little tougher, lastminute.com affirms its dedication to giving even more for less, with great deals, great value and great prices.
The lastminute.com good stuff store will open its doors on March 2nd at midday on the famous James Street in Covent Garden and will be open for 48 hours before it’s packed up and goes north to Birmingham and Manchester, visit http://goodstuff.lastminute.com for further details.
Despite the doom and gloom of the current economic climate, leading online travel and leisure retailer, lastminute.com is giving the UK a taste of the good stuff as it launches its first ever live retail spaces, the first opening in London’s Covent Garden on the 2nd & 3rd March.
The lastminute.com stores will give a selection of good stuff to the public including live experiences from the website’s wide portfolio of products absolutely FREE of charge. With this in mind, crowds in their thousands are expected to line James’ street in Covent Garden as the doors open at midday on Monday March 2nd 2009.
From FREE massages and manicures, live cooking demonstrations, tasting sessions with some of London’s biggest chefs to live theatre and music performances by well known British acts, there’s something for everyone. If that’s not enough there will be prize giveaways to the first customers through the doors, and to top it off, there’s an option of a complimentary cab journey, so people can to take some good stuff home with them thanks to lasminute.com.
lastminute.com european managing director Simon Thompson said, ‘In these tough times when things are a little uncertain and everyone’s having to tighten their belts, lastminute.com wants to give people the chance to get some good stuff. This is the chance to be pampered, entertained and spoiled, all on us. We feel that giving good stuff to people epitomises the essence and culture of the lastminute.com brand as we strive to give people the opportunity to do more in their free time without breaking the bank.’
lastminute.com makes every effort to provide people with the good stuff by giving access to great things at fantastic prices all the time. And even now when things are a little tougher, lastminute.com affirms its dedication to giving even more for less, with great deals, great value and great prices.
The lastminute.com good stuff store will open its doors on March 2nd at midday on the famous James Street in Covent Garden and will be open for 48 hours before it’s packed up and goes north to Birmingham and Manchester, visit http://goodstuff.lastminute.com for further details.
Free credit crunch commute from lastminute.com
Get taken for a ride for FREE with lastminute.com branded black cabs
Londoners won't need to watch their pennies when hailing a lastminute.com cab this Saturday 28th February. Leading travel and leisure site, lastminute.com is releasing a fleet of branded black taxis offering free journeys to customers travelling to all destinations within zones 1 and 2 for one day only.
As part of the new good stuff campaign, lastminute.com is offering people in London, a credit crunch reprieve for one day only with a complimentary cab journey to any desired destination* across the capital in a lastminute.com branded black cab.
lastminute.com european managing director Simon Thompson, said, ‘In the current economic climate when people are trying to watch their pennies we thought we it would be great to give some good stuff to Londoners in the form of a free cab journey. This association epitomises the essence of the lastminute.com brand values as the site strives to give people the good stuff every day.’
lastminute.com will also breathe some fresh air into the high street from March 2nd across the UK, with the launch of their first ever good stuff retail spaces popping up in London, Birmingham and Manchester. The stores will give consumers the chance to be pampered, entertained and spoiled as lastminute.com gives out the good stuff for a limited time only in each city absolutely FREE. From fantastic prizes to free massages, food and entertainment, there will be some good stuff for everyone. The first store opening is the London store, opening in Covent Garden on the 2nd March at midday.
lastminute.com makes every effort to provide people with the good stuff by giving access to great things at fantastic prices all the time. And even now when things are a little tougher, lastminute.com affirms its dedication to giving even more for less, with great deals, great value and great prices.
Londoners won't need to watch their pennies when hailing a lastminute.com cab this Saturday 28th February. Leading travel and leisure site, lastminute.com is releasing a fleet of branded black taxis offering free journeys to customers travelling to all destinations within zones 1 and 2 for one day only.
As part of the new good stuff campaign, lastminute.com is offering people in London, a credit crunch reprieve for one day only with a complimentary cab journey to any desired destination* across the capital in a lastminute.com branded black cab.
lastminute.com european managing director Simon Thompson, said, ‘In the current economic climate when people are trying to watch their pennies we thought we it would be great to give some good stuff to Londoners in the form of a free cab journey. This association epitomises the essence of the lastminute.com brand values as the site strives to give people the good stuff every day.’
lastminute.com will also breathe some fresh air into the high street from March 2nd across the UK, with the launch of their first ever good stuff retail spaces popping up in London, Birmingham and Manchester. The stores will give consumers the chance to be pampered, entertained and spoiled as lastminute.com gives out the good stuff for a limited time only in each city absolutely FREE. From fantastic prizes to free massages, food and entertainment, there will be some good stuff for everyone. The first store opening is the London store, opening in Covent Garden on the 2nd March at midday.
lastminute.com makes every effort to provide people with the good stuff by giving access to great things at fantastic prices all the time. And even now when things are a little tougher, lastminute.com affirms its dedication to giving even more for less, with great deals, great value and great prices.
Thursday, February 19, 2009
The good stuff is coming…..
The 2nd March looks like any other date doesn’t it? Well how wrong you can be. Lastminute.com is planning to offer central London two whole days of good stuff free of charge. All you have to do is turn up and get involved.
What is the good stuff I hear you cry?
Well it is all very top secret. You can expect to be pampered, entertained, made to laugh, snapped, meet celebrity mystery guests and all in all have a blast
You can see more, eat more, sky more, fly more, explore more, give more and do more good stuff with lastminute.com and that’s exactly what the first Monday and Tuesday in March will be all about
Still unsure?
Check out what you could be riding through the streets of London that day in celebration of discount deals in Egypt…just to give you an idea of the kind of good stuff we are talking about
We look forward to meeting you at the store in Covent Garden and sharing all the good stuff on offer.
What is the good stuff I hear you cry?
Well it is all very top secret. You can expect to be pampered, entertained, made to laugh, snapped, meet celebrity mystery guests and all in all have a blast
You can see more, eat more, sky more, fly more, explore more, give more and do more good stuff with lastminute.com and that’s exactly what the first Monday and Tuesday in March will be all about
Still unsure?
Check out what you could be riding through the streets of London that day in celebration of discount deals in Egypt…just to give you an idea of the kind of good stuff we are talking about
We look forward to meeting you at the store in Covent Garden and sharing all the good stuff on offer.
Tuesday, February 10, 2009
£10 hotel rooms on lastminute.com
Thursday 12 February at 10 am
Online travel and leisure retailer lastminute.com is offering more than 3000 hotel rooms in the UK and Europe for just £10 on Thursday 12 February from 10 am.
lastminute.com is offering 2000 rooms at just £10 across the whole of the UK. Locations include seaside top spots such as Bournemouth, Brighton and Torquay and vibrant cities such as Manchester, Edinburgh and Glasgow.
More than 1300 rooms are also available for just £10 across Europe. Top cities include Madrid, Barcelona, Vienna, Rome and Lisbon.
All hotels are either three or four star properties and the offer is available on selected dates up until April 2009.
To book, go to http://www.lastminute.com/site/deals/birthday/wigig.html NOW. The offer is available until stocks last as it is a When It’s Gone It’s Gone promotion.
-ends-
For further press information please contact Charlotte Wilmots on cwilmots@lastminute.com <mailto:cwilmots@lastminute.com> or call 020 7866 4272
Online travel and leisure retailer lastminute.com is offering more than 3000 hotel rooms in the UK and Europe for just £10 on Thursday 12 February from 10 am.
lastminute.com is offering 2000 rooms at just £10 across the whole of the UK. Locations include seaside top spots such as Bournemouth, Brighton and Torquay and vibrant cities such as Manchester, Edinburgh and Glasgow.
More than 1300 rooms are also available for just £10 across Europe. Top cities include Madrid, Barcelona, Vienna, Rome and Lisbon.
All hotels are either three or four star properties and the offer is available on selected dates up until April 2009.
To book, go to http://www.lastminute.com/site/deals/birthday/wigig.html NOW. The offer is available until stocks last as it is a When It’s Gone It’s Gone promotion.
-ends-
For further press information please contact Charlotte Wilmots on cwilmots@lastminute.com <mailto:cwilmots@lastminute.com> or call 020 7866 4272
Wednesday, February 4, 2009
50% off top name hotels with lastminute.com
6 February only
Leading online travel and leisure retailer lastminute.com is offering 50% off on selected top name UK, US and European hotels.
lastminute.com customers can take advantage of the 50% off one day promotion on 6 February.
Top deals up for grabs include four star London hotels from £56.00 such as the Radisson SAS Portman, three star hotels in Edinburgh including the Capital hotel from as little as £30.00 and five star Barcelona hotels such as the ME Barcelona from just £85.00.
The offer is available on selected top name hotels across the UK and Europe and valid on stays on selected dates.
Click here for more details - http://www.lastminute.com/site/travel/hotels/
- ends -
For further information please contact Charlotte Wilmots on 0207 866 4272 or email cwilmots@lastminute.com
Leading online travel and leisure retailer lastminute.com is offering 50% off on selected top name UK, US and European hotels.
lastminute.com customers can take advantage of the 50% off one day promotion on 6 February.
Top deals up for grabs include four star London hotels from £56.00 such as the Radisson SAS Portman, three star hotels in Edinburgh including the Capital hotel from as little as £30.00 and five star Barcelona hotels such as the ME Barcelona from just £85.00.
The offer is available on selected top name hotels across the UK and Europe and valid on stays on selected dates.
Click here for more details - http://www.lastminute.com/site/travel/hotels/
- ends -
For further information please contact Charlotte Wilmots on 0207 866 4272 or email cwilmots@lastminute.com
£10 spa days with treatments from lastminute.com
Thursday 5 February 10 am
When it is gone it is gone offer
Online travel and leisure retailer lastminute.com is offering over 3000 spa days nationwide for just £10. To book one of these great offers customers need to visit www.lastminute.com from 10 am on Thursday 5 February.
lastminute.com customers will have the opportunity to purchase vouchers for spas across the country including:
- Bannatyne spas nationwide – offer includes elemis taster facial
- Spa day at Formby Hall in Liverpool with rasul treatment
- Pamper day at Atelier Salon in St Albans with treatment
- Spa day at Donnington Valley in Berkshire with treatment – dated availability
- Makeover photoshoot – nationwide locations
- Spa day pass at Portland Hall Spa in Southport
The offer is available until stocks last so when it is gone, it is gone.
-ends-
For further information please contact Charlotte Wilmots on 0207 866 4272 or email cwilmots@lastminute.com
When it is gone it is gone offer
Online travel and leisure retailer lastminute.com is offering over 3000 spa days nationwide for just £10. To book one of these great offers customers need to visit www.lastminute.com from 10 am on Thursday 5 February.
lastminute.com customers will have the opportunity to purchase vouchers for spas across the country including:
- Bannatyne spas nationwide – offer includes elemis taster facial
- Spa day at Formby Hall in Liverpool with rasul treatment
- Pamper day at Atelier Salon in St Albans with treatment
- Spa day at Donnington Valley in Berkshire with treatment – dated availability
- Makeover photoshoot – nationwide locations
- Spa day pass at Portland Hall Spa in Southport
The offer is available until stocks last so when it is gone, it is gone.
-ends-
For further information please contact Charlotte Wilmots on 0207 866 4272 or email cwilmots@lastminute.com
Monday, February 2, 2009
lastminute.com’s Restaurant Week returns even bigger and better for its third year
London Restaurant Week expands to Birmingham and Manchester
- Bookings from 2 March 2009 -
Online travel and leisure retailer lastminute.com is pleased to announce its popular Restaurant Week will take place not only in London but also in Manchester and Birmingham this year with bookings for the three cities starting on 2 March.
Based on the successful New York Restaurant Week, Restaurant Week gives visitors to lastminute.com the chance to experience fine dining at a fraction of the cost in London, Birmingham and Manchester.
Last year in London over 100 restaurants took part including a variety of Michelin star establishments including Richard Corrigan’s Lindsay House, Almeida, Tamarind and Quilon. Over 27,000 covers were made during the two week period.
This year lastminute.com is expecting the participation of over 40 restaurants in Birmingham and Manchester and over 150 in London. Eateries already confirmed in the capital include Ď‹ber sophisticated Papillon, boutique Mews of Mayfair and newly open Grand at St Pancras as well as best sellers Quilon, Babylon at the Roof Gardens and 1 Lombard Street Brasserie. More exciting names are yet to be announced.
The event offers two course lunches for £15 and three course dinners for £25.
lastminute.com has partnered for the third year running with Capital 95.8’s Help a London Child and a percentage from each booking will be donated to the charity.
Customers will be given the opportunity to book their tables at participating restaurants on http://www.lastminute.com/ from 2 March for the chance to eat with the elite between 16 March and 28 March.
lastminute.com lifestyle sales director Mark Bower said: “We are thrilled to organise Restaurant Week in Manchester and Birmingham as well as London this year. We want as many of our customers as possible to enjoy our great deals. Restaurant Week is a great opportunity to sample fine dining at a fraction of the cost and these days when everyone is counting their pennies great value treats are more than necessary if you want to keep on having a busy social life. “
-ends-
For more information, please contact Hannah Shanks or email hshanks@lastminute.com or call 020 7866 4519
- Bookings from 2 March 2009 -
Online travel and leisure retailer lastminute.com is pleased to announce its popular Restaurant Week will take place not only in London but also in Manchester and Birmingham this year with bookings for the three cities starting on 2 March.
Based on the successful New York Restaurant Week, Restaurant Week gives visitors to lastminute.com the chance to experience fine dining at a fraction of the cost in London, Birmingham and Manchester.
Last year in London over 100 restaurants took part including a variety of Michelin star establishments including Richard Corrigan’s Lindsay House, Almeida, Tamarind and Quilon. Over 27,000 covers were made during the two week period.
This year lastminute.com is expecting the participation of over 40 restaurants in Birmingham and Manchester and over 150 in London. Eateries already confirmed in the capital include Ď‹ber sophisticated Papillon, boutique Mews of Mayfair and newly open Grand at St Pancras as well as best sellers Quilon, Babylon at the Roof Gardens and 1 Lombard Street Brasserie. More exciting names are yet to be announced.
The event offers two course lunches for £15 and three course dinners for £25.
lastminute.com has partnered for the third year running with Capital 95.8’s Help a London Child and a percentage from each booking will be donated to the charity.
Customers will be given the opportunity to book their tables at participating restaurants on http://www.lastminute.com/ from 2 March for the chance to eat with the elite between 16 March and 28 March.
lastminute.com lifestyle sales director Mark Bower said: “We are thrilled to organise Restaurant Week in Manchester and Birmingham as well as London this year. We want as many of our customers as possible to enjoy our great deals. Restaurant Week is a great opportunity to sample fine dining at a fraction of the cost and these days when everyone is counting their pennies great value treats are more than necessary if you want to keep on having a busy social life. “
-ends-
For more information, please contact Hannah Shanks or email hshanks@lastminute.com or call 020 7866 4519
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