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Welcome to the lastminute.com social media press office. Here you'll find all of the latest news and deals alongside some cool photography, videos and a widget or two as well. Stick around, have a play and let us know what you think.

Friday, August 22, 2008

lastminute.com first to incorporate the new mobile Google Gears Geolocation service

Customers can now use Google Gears from the new lastminute.com fonefood restaurant search service on Windows Mobile phones to find nearby restaurants.

The new geolocation service announced today as part of Google Gears allows users to determine their location, enabling the fonefood service to display nearby restaurants and deals.

The Google Geolocation API determines location using either nearby cell towers (from a mobile device) or a computer's IP address. The service is provided for free to both developers and users.

fonefood is the latest beta service launched by lastminute.com labs, allowing mobile users to search and book restaurants across 12 European countries.

The fonefood service, with Google Gears, is ideal for holidaymakers as they don’t need to type in their location to find local restaurants.

lastminute.com Head of Innovation Marko Balabanovic said: “The user’s location is a key part of the context that will enable better mobile travel experiences.

“We are very excited that Google gave us the chance to integrate Gears for Windows Mobile. Determining locations on the mobile internet has been a difficult problem for a long time and this is a great solution that works very well for the user without leaving their browser.”

Google product manager Charles Wiles said, "Location is increasingly important to people using the web, especially on their mobiles. lastminute.com's fonefood is a great example of the innovative location-aware applications that Gears makes possible."

To access fonefood, go to m.lastminute.com/fonefood on your mobile or text fonefood to 85959 in the UK.

Thursday, August 14, 2008

lastminute.com launches fonefood

Finding the perfect place to eat and book need no longer be a problem. From today online travel and leisure retailer lastminute.com launches fonefood, its new beta mobile restaurant booking service.

fonefood allows mobile users to search and book restaurants whilst on the go. It is available in 12 countries and gives users access to over 6,000 restaurants from cheap eats to fine dining. The restaurant bookings will be powered by leading online restaurant reservations provider, the Livebookings Network.

Users are given descriptions of nearby restaurants, with currently over a thousand available deals, discounts and promotions. Once they’ve chosen a restaurant there is no need to call, users can book directly on their mobile for free and receive an instant confirmation via sms text message—especially handy for users abroad who may not speak the local language.



fonefood is available on the internet at http://m.lastminute.com/ and will work on all modern handsets. Alternatively users can text fonefood to 85959 to get the link free of charge (only in the UK). The application uses Google Maps to show restaurants near the users’ location.

lastminute.com Head of Innovation, Marko Balabanovic said: “We are very excited to be launching fonefood as we see mobile becoming increasingly popular with people as a way to organise and make the most of their leisure time. This is just the start of many mobile capabilities that we are developing within the lastminute.com labs team this year.”

Livebookings COO David Norris added: “We recognise that increasingly people are taking the internet with them in their pockets and more of us expect to be able to get online anywhere at anytime. Savvy diners can now find a table to reserve on the move which is great if you are visiting a new city or if you happen to be out with friends and need to book there and then. We are proud to be able to power the technology that connects this great new cutting-edge multi-lingual service from lastminute.com to over 6,000 restaurants.”

Tuesday, August 5, 2008

Calling home on holiday by mobile gets cheaper with lastminute.com

Leading online travel and leisure retailer lastminute.com has become the only online travel and leisure retailer to distribute SIM4travel’s popular ‘travel SIMs’, giving customers better value mobile calls while travelling abroad.

The mobile phone has long since joined the trio of ‘money, ticket, passport’ that people routinely check they have with them before leaving home.

SIM4travel is a low cost mobile roaming network that allows travellers to avoid the high costs of using their mobile phone overseas. The service is provided via a SIM card that the customer simply inserts into their mobile phone in place of their usual SIM card.

The customer can then travel to over 110 countries around the globe and save up to 80% on calls. In over 50 countries, the customer will not have to pay for inbound calls – a fear of which stops some people from turning their phone on while abroad. Credit is easy to top up while at home or travelling.

lastminute.com UK Managing Director John Bevan said: “lastminute.com is delighted to be the only online travel retailer to offer its customers SIM4travel’s service.

“lastminute.com aims to give its customers the greatest breath of product in the travel and leisure industries and SIM4travel offering helps us to achieve that.”

Suk Grewal, marketing director at SIM4travel, said: “Even moderate phone use within the European Union can see a traveller quickly rack up a bill of more than £80 per week*.

“By using SIM4travel instead, a traveller might be able to upgrade their flight or room, choose a more convenient time to travel, or just save money on their trip,” he added.

www.globalsim.lastminute.com

*Based on receiving, and making, four 5-minute calls per day and retrieving voicemail once (two minute call), for seven days. Outbound calls charged at £0.35 per minute, inbound calls charged at £0.19 per minute, voicemail retrieval charged at £0.35 per minute.

Tuesday, July 29, 2008

Why use Twitter?

There's been a lot of discussion recently about whether online travel agents should participate in social media. The debate initiated with the creation of the lastminute.com Twitter feed. The key question that lay behind the debate that ensued was, "what does lastminute.com hope to achieve by being online?"

The simple answer is that we want to provide our customers with a new way of communicating with us and new ways of receiving our content. Our customers are web-users; people with blogs, twitter feeds, Flickr profiles and YouTube channels. We're trying to make sure that information to help people decide where to go on holiday, when to book and what to do when they arrive is available on the places where they like to congregate online. To this end we've created a Twitter feed which we'll use to provide our news and participate in online discussions.

Another online initiative is our Social Media Press Office, which is an aggregator of all lastminute.com online content including videos, public photos, news as well as opinions on news topics and stuff going on at lastminute.com HQ. We hope that the site will become a resource for bloggers and journalists, providing the tools to research and write interesting posts. If you need any information about lastminute.com then this should become a first point of call.

We want this to be more than a library of releases, news clippings and adverts, however, and we'd really appreciate your feedback on how we can make this a more appealing and interesting site. We promise never to spam anyone with unsolicited updates or news - if we follow you or comment on your blog it's because we think you're interesting, we won't be hurt if you don't reciprocate.

Thanks,

The lastminute.com team

Friday, July 25, 2008

Beat the credit crunch this summer with lastminute.com

Despite news that the credit crunch is set to continue, Brits can still get out and about and make big savings this summer according to leisure and travel retailer lastminute.com. Here are some expert top tips on how to bag yourself some bargains.

1. Fine dining need not be off the menu. Many restaurants, including fine dining restaurants offer lunch time specials including up to 50% off, 2-4-1 courses and complimentary glass of wine.

2. Theatre lovers can club together in order to make great savings. Download the lastminute.com TheatreClub application on Facebook and make group savings on some top name shows including Les Miserable's.

3. Birthdays and Christmas are a great chance to ask for practical gifts such as gym memberships, hair salon gift certificates or if you are thinking of embarking on a new hobby then you can try before you buy on a number of experiences such as dance lessons, cookery skills or even pole dancing.

4. The credit crunch doesn’t mean you can’t still pamper yourself. Many big name spas and beauty salons offer 2-4-1 offers, complimentary treatments and big savings if you book your next appointment on payment.

5. When visiting a theme park take a packed lunch to avoid spending big bucks on a burger. By booking theme park tickets online can save you up to 50% on entrance tickets. At lastminute.com savings include up to 20% off Alton Towers, 35% off Chessington World of Adventures and up to 50% off Thorpe Park.

6. Don’t despair; dinner can still be affordable, even at fine dining restaurants. It sounds tedious, but keep a track of what you are spending. By packing your own lunch as much as possible can mean saving a small fortune. For example, saving £5.00 a day on a sandwich and coke can add up to as much as £1300 a year. Booking before peak times can also take pounds off the bill.

7. London and the surrounding areas have some fantastic free activities such as museums, art galleries, parks and exhibitions. lastminute.com has compiled the best London Walks which such as Camden to Little Venice - all of which can be downloaded online.

‘Unleash Fridays’ with lastminute.com

Parents who are worried about how they are going to afford to keep their children entertained throughout the summer have today been giving a helping hand by the UK's leading online travel and leisure retailer lastminute.com.

Every Friday in August lastminute.com is offering a raft of offers and upgrades including free champagne and room upgrades as part of its Unleash Fridays promotions. Unleash Fridays also includes exclusive prices on a wide range of holidays, theatre tickets and experiences on www.lastminute.com

This weekend, every hundredth hotel bookings will be completely free as part of a special one-off promotion. The offer runs from Friday July 25 at 5pm to 9am on Monday July 28.

Every hundredth customer will be contacted at the end of the promotion and refunded.

For further details visit www.lastminute.com/site/travel/hotels/

Parents stuck for ideas to entertain the children during the school holidays should visit lastminute.com new summer holidays page: https://www.lastminute.com/site/deals/school-holidays/homepage.html

Monday, July 14, 2008

The great holiday getaway

A mixed start to the UK summer has sparked off a holiday booking frenzy with Brits looking at departing in the next three weeks, says leading online travel and leisure retailer lastminute.com.

Following the numerous credit crunch reports, the rise in costs and risk of recession, consumers have held back and waited until the last minute to book their holidays, making sure that they could afford going away. With the recent appalling and uncertain weather, the wait is over.

lastminute.com has witnessed an impressive increase in its week on week trading with traffic of unique visitors searching holidays being up 23% over the last seven days when the weather has rapidly deteriorated.

Visitors to the site are looking for departure dates within the next three weeks making lead in time shorter than ever before. Most searched departure dates include 26 and 19 July as well as 02 August.

Destinations performing really well this summer are mainly outside the Euro zone with Egypt and Turkey up 14% year on year but also Tunisia up over 95% and Croatia up a whopping 150%.

Sales are very much price driven and European destinations only manage to do well when very good value for money packages are available. Holidays to Italy (one week from £299 on a bed and breakfast basis), Austria (one week from £199 on a half-board basis) and Switzerland (One week from £299 on a half-board basis) are currently flying off the shelves.

In the UK, hotel stays are increasingly popular over the summer. More and more people are looking at cutting the length of their summer holidays to be able to enjoy a number of breaks at home. The UK’s coastal areas are seeing record numbers of bookings. Brighton is up 70%, Bournemouth 20% and Eastbourne 66%.

Customers are also booking more attractions, theme parks, theatre and music tickets along with their hotels. Such packages have registered an 18% growth compared to last year.

lastminute.com is also seeing a growing trend in bookings cottages. Areas that are particularly doing well include celebrity magnet places such as the Cotswolds, Dorset and Cornwall. These cottages are usually booked for one week or less as people tend to go for a shorter length of time to enjoy other breaks throughout the year and spread the costs.

lastminute.com Managing Director John Bevan said: “ This summer our customers are going where their pound will take them further and where good bargains are to be had. We are seeing a strong interest in destinations outside the Euro, whether these are short or long haul. We are also noticing that Britons are trying to find ways to cut corners by spreading short breaks throughout the summer as well as throughout the year but also by finding cheaper ways to have a good time at home or abroad.”